#SneakerheadProject: Jordan Cole
Tell us about yourself.
“My name is Jordan Cole, I am 28 years old, originally from Sacramento and I am a Creative Producer, Business Consultant, Connector and Stylist.”
How long have you been a sneaker lover?
“I have been loving sneakers since grade school. I've always cared about maintaining my shoes, keeping them clean, and coordinating them with my outfits. I specifically remember being really young and my mom and I had matching Nikes, I would beg her to match with me as much as possible.”
Do you remember your introduction to the sneaker game?
“I remember going to the YMCA as a kid watching my dad and uncles play basketball together in an adult league. They all had on really fly sneakers while effortlessly dressing really swaggy at all times. I still look at old pictures of my parents and they had some of the best outfits.”
What is your favorite pair of sneakers?
“Jordan Black Cement 3s are my favorite sneakers, close second are the Jordan Bred 11s. Both are classic colorways that will forever be timeless. For fitness, the Nike Zoom Vomero 5 SE are elite workout shoes and I'm not embarrassed to say that I have 5 different colorways.”
What are you wearing now?
“Jordan Cement 3s of course. This is the only shoe colorway I own four pairs of; I have a pair for different occasions. A pair for work, play, fashion and to save for later.”
What is your favorite sneaker colorway?
“I really like Travis Scott's Nike colorways he puts out, his shoes are super hard to obtain but I feel like all of his colorways are easy to compliment with outfits.”
If you could collaborate with any sneaker brand, who would you collaborate with and why?
“Dr. Martens, they're not known for sneakers but I'd love to do a fire sneaker boot or a loafer concept with them. A collab with Converse or Vans also would make sense! I would love to create a shoe that has an affordable price point and that has everyday wear versatility.”
What do you think the sneaker game is missing?
“The sneaker game is missing more sports being highlighted; golf, volleyball, tennis, soccer, etc. I think we should get back to sneakers being essential to doing physical activity as well as their purpose with fashion. I want to see people being healthy with style. Making dope shoes and colorways for these spaces in sports would make a big difference in my opinion.”
Follow Jordan on Instagram @JORDYACOLE for fly ‘fits and dope kicks!